Gone are the days of a one-size-fits-all approach to e-commerce marketing. Founder and CEO of PushSend Ai, Eric Diamond, admits, “There are a zillion different platforms out there today that have a vested interest in what they deliver, whether it be email, social media or other forms of marketing. While many of them are providing personalized content, they are only capable of going so far and being utilized by specified channels.”
PushSend Ai, on the other hand, offers the next level of e-commerce marketing. “Our goal is to have trained our Ai model to generate conversations that are specific to each individual, not each demographic,” says Diamond. “More specifically, we will create and manage super profiles for each customer because we want to ensure that the tone and personal touch of the conversations are spot on.”
PushSend Ai’s platform eliminates rigid drip campaigns by leveraging AI to adapt content based on individual consumer behavior through their purchase history, algorithms, and an event and holiday marketing calendar to create hyper-personalized conversations.
Diamond shares PushSend Ai’s strategic roadmap aimed at next-level growth and customer acquisition. The platform's unique approach reveals a phased strategy focused on Shopify stores, market expansion, and consistent innovation.
Diamond explains, "People want to know, why start with Shopify? The answer is straightforward. They're a great platform used by over 2 million customers in the U.S., and they are a public company with a lot of transparency. It's straightforward to narrow into that niche of stores. They have an open, mature platform for us to create meaningful partnerships, integrate with them, and ultimately bring in as many stores as possible to help them sell more.”
He adds that with Shopify it is easy for store owners to create their preferences, choose their audiences, and set the tone for the kind of content they want, all while integrating with PushSend Ai's unique marketing calendar.
"The importance of us getting into the market to test our mission is key,” Diamond adds, “We have the innovation, and we can sit here for months and months developing, but we feel it's important to get to market and see what works. We need to be okay with having the platform done in phases. Let’s get going and get feedback from real users."
The second phase involves expanding into WooCommerce and other platforms, broadening the e-commerce spectrum. Eric Diamond notes, "Phase two is about honing in and fine-tuning what's already been built based on user feedback. We're not creating a new market but addressing discrepancies within the current market, filling gaps, and making our product more sophisticated."
He underlines the collaborative nature of the platform's growth, stating, "Let the users tell us what they want. The goal is not only market expansion but also refining existing features, analytics, as well as adjusting and tweaking our Prompt layer to achieve broader use cases and adoptions.”
In phase three, Diamond says the emphasis for PushSend Ai’s team will be on growing and innovating. The PushSend Ai team is brilliant and seasoned, with over 30 years of Martech experience. Still, Diamond adds, “To stay ahead of innovation in the AI universe and to grow and thrive, time to market is key.”
Diamond parallels the evolution of the cloud industry and what they are doing at PushSend Ai. “The ‘cloud’ as a term became very buzzy at one time,” says Diamond. “Certain players came out at the forefront of all this, and the organizations with good product quality and good teams lasted and were able to, regardless of how different that market is today, innovate, shift or expand. And because of this, they still live and breathe in a big way today. That is what we're hoping for; we are at the forefront of this and want to share in that success.”
With a strategic phased approach, starting with Shopify stores and expanding into diverse markets, PushSend Ai’s team demonstrates a commitment to constant innovation and user-driven improvements. As PushSend Ai gears up for its Beta launch, it promises not only a new tool for e-commerce marketing but also a next-level era of hyper-personalized marketing tools in this digital age.
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